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Sunfinity PowerThis is the technology and marketing engine now running Sunfinity Power: a 10-tool software suite, an AI sales closer, a custom phone system, two App Store apps, fully rebuilt Google & Meta advertising, an SEO program, and the AI operating system underneath it all. Below is what each piece does, what it would cost to buy or build, and the results it is already producing.
Ten internal tools, one consistent product experience, all live behind suite.sunfinitypower.com. This replaces a patchwork of off-the-shelf subscriptions with software built exactly for how we sell and operate.
Real-time command center: leads, appointments, sits, sales, kW, cost-per-kW and closer performance, pulling live from GHL, Google & Meta.
In-house AI design studio: ad creative, images and layouts on demand, with brand kits and an editable layer editor.
Rep field app: leads, appointments, leaderboard and competitions, synced two-way with the CRM. Shipped to the App Store.
Instant satellite roof measurement (Google Solar API) plus a finance calculator, so reps quote accurately in the field.
High-converting paid-traffic landing experience with full attribution and conversion tracking wired to the ad platforms.
Rep payout calculator: transparent, instant commission math the team can trust.
Browser softphone and live call floor for the sales team, on our own phone platform.
Local-first AI task router and cost dashboard: runs bulk work on free local models instead of paid cloud APIs.
Command center for our AI sales rep (see section 02): voice + SMS conversations, dispositions and nurture.
One front door at suite.sunfinitypower.com so the team finds every tool instantly.
Sunny is a fully automated closer and appointment setter that works every lead by SMS and live voice, 24/7, on a 10-touch / 45-day cadence with objection handling, compliance guardrails and CRM dispositioning. It never sleeps, never quits, and never misses a follow-up.
A comparable AI-SDR platform runs $30k+/yr in subscription alone, and the human equivalent is one to two full-time appointment setters. Sunny is both, built in-house and owned outright.
A complete telephony platform built to replace Nextiva: one main number into a smart IVR, routed to hunt groups, with a web softphone and native iOS dialer. We own the routing, the recordings and the data, with no per-seat SaaS bill scaling against the team.
One number fans out to the right team via hunt groups and registration-aware routing, with PSTN fallback so lines always ring.
Reps take and make calls from the browser console or the Nexus Voice iOS app on the App Store.
Two native iOS applications, designed, built and shipped through Apple App Review, both live on the App Store. Agency-built native apps routinely run $50k to $100k each.
Native iOS softphone for the sales team: inbound and outbound calling on our phone platform, released and updated through TestFlight + App Store.
Rep field app: leads, appointments, leaderboard, competitions and push notifications, distributed to the team via unlisted App Store distribution.
Full audits and rebuilds of both ad accounts, plus a closed-loop system most agencies never set up: real sale outcomes flow back into Google & Meta so the platforms optimize toward booked, sat and sold, not just clicks.
Both accounts audited end to end, wasteful spend cut, campaigns and conversion tracking rebuilt, PMax and search restructured.
Real CRM outcomes (booked / sat / sold) uploaded back to the platforms automatically, so optimization targets revenue, not vanity clicks.
Customer-list audience matching and an automated ad-creative pipeline feeding fresh, on-brand creative.
A full local-SEO program across Rhode Island, Massachusetts and Connecticut: rebuilt location pages, structured-data/schema, Google Business Profile cleanup, AI-search visibility work and an automated content pipeline. This is the kind of program agencies bill $3k to $8k a month to run.
Rebuilt city and state landing pages on a high-quality template, with schema, FAQs, reviews and roof-measure integration.
Google Business Profile cleanup and curation, plus optimization for AI search engines and answer engines.
Automated, on-brand content production and publishing wired into the site.
Beyond the live dashboard, a repeatable executive-reporting system: a locked quarterly Web Deals report (lead-to-sale economics with cost-per-kW), a daily KPI digest, and a payroll-aware fully-loaded cost model. The numbers that follow come straight out of it.
One-click web-deals report: funnel, channel performance, closer breakdown, kW sold and cost-per-kW, gross and net of cancellations.
Automated daily brief on revenue pulse, funnel, paid performance and infra health.
The multiplier under everything above: an AI control plane that lets one operator run like a full team. It routes work to the cheapest capable model (local and free wherever possible), connects directly to the CRM, ad platforms, telephony, database and hosting, and automates recurring jobs. This is why a six-week build was even possible.
Straight from the live web-deals report, April 1 to May 26, 2026 (paid + organic web channel):
Every one of these numbers is measured automatically by the systems above, with cost-per-kW tracked live against a $150/kW target and cancellations modeled gross and net. The point is not just the numbers; it is that we now see and control them in real time, which is what makes them improvable.
Conservative ranges, benchmarked to what each system would cost to build with an agency or dev shop (one-time) and the annual cost it replaces (SaaS subscriptions, agency retainers and headcount). Floor figures are used for the headline totals.
| System | What it replaces | Build-cost equiv | Annual value |
|---|---|---|---|
| Executive dashboard + data pipeline | BI platform + analyst | $45k-75k | $30k-50k |
| The Sunfinity Suite (Studio, Roof, Go, Commissions, Hub, Nexus) | design + measure + LP SaaS | $90k-160k | $50k-95k |
| Sunny AI closer / setter | AI-SDR SaaS + 1-2 setters | $80k-150k | $70k-130k |
| Phone system (Nextiva replacement) | telephony SaaS + build | $40k-80k | $12k-30k |
| Two native iOS apps | 2 agency app builds | $100k-200k | $10k-20k |
| Paid advertising (audits, rebuild, conv loop) | performance ad agency | $25k-45k | $45k-100k |
| SEO & content program | SEO agency retainer | $20k-40k | $36k-90k |
| AI operating system | dev team / automation | $60k-120k | $40k-80k |
| Total | conservative floor → | $460k-870k | $293k-595k/yr |
Everything above is a platform, not a project. Each new tool gets cheaper and faster to build because the operating system, the design system and the data are already in place. The next wave compounds on what is already live:
Tune the AI closer against live close-rate data; every point of close-rate is direct revenue.
Drive paid cost-per-kW toward the $150 target using the live feedback loop already wired in.
Sunny voice on every new and aged lead, fully automated.
New internal tools drop straight onto the shared system, days not months.